How Marketing Drives Revenue - And How To Communicate This To CFOs
Marketing is often seen as a cost centre, making it challenging for marketing teams to convey their strategic importance in driving revenue to Chief Financial Officers (CFOs).
However, marketing is far from a mere expense; it plays a pivotal role in generating revenue and fostering business growth.
The Finximpact Weekly
The Finximpact Weekly is a curated newsletter for business and marketing leaders capturing the highest value news and analysis to help you grow your marketing and communications impact.